As I Am Rice Water Micellar Water Shampoo – because even hair deserves an ancient ritual fit for a queen. This shampoo combines micellar technology with the legendary Forbidden Black Rice Water, a hair secret that has been valued for centuries for its power to strengthen and revitalize hair that's long overdue for a break from breakage and hair loss.
If your hair feels weak, brittle, and prone to breakage, this gentle cleanser is like a personal hair trainer: it strengthens each strand, helps reduce hair loss, and minimizes breakage with consistent, loving care. It cleanses gently, nourishes as it works, and prepares your hair to grow longer and healthier.
Key benefits:
• Gentle cleansing with micellar technology
• With Forbidden Black Rice Water, recognized for its fortifying action
• Helps reduce fracture and breakage related to frailty
• Provides strength, nutrition and support for healthy growth
• Ideal for weak, brittle or hair prone to falling outA shampoo that not only washes, but also trains your hair to become stronger than your self-care Sundays.
AS I AM Rice Water Micellar Shampoo
CLASSIFICATION ACCORDING TO FUNCTION
1. BASE / VEHICLE
(Medium in which the product is formulated)
• Aqua / Water / Eau2. CLEANING AGENTS / MILD SURFACTANTS
(Responsible for cleaning without excessive delipidizing)
• Lauramidopropyl Hydroxysultaine – a mild, amphoteric surfactant
• Betaine – co-surfactant, reduces irritation and improves foaming3. CONDITIONERS, SOFTENERS AND TEXTURE IMPROVERS
(They help with glide, reduce frizz, and leave hair manageable)
• Polyquaternium-10 – conditioner, anti-frizz, facilitates styling
• Sodium Chloride – viscosity regulator, also thickener4. ACTIVE TREATMENTS FOR STRENGTHENING AND GROWTH
(Associated with stimulation, density, strength and hair health)
• Oryza Sativa (Rice) Extract – strengthening, softness, plant proteins
• Ceramide NP – repairs lipid barrier, reduces hair porosity
• Biotin – associated with growth and strengthening (efficacy not confirmed by percentage)
• Phytosterols – improve moisture retention and barrier function
• Inositol – strengthens hair fiber, reduces structural damage
• Copper Tripeptide-1 – peptide with use oriented to hair growth
• Serenoa Serrulata (Saw Palmetto) Fruit Extract – associated with reduced hair loss due to DHT (concentration-dependent, not confirmable without %)5. SOOTHING / KERATOLYTIC / REGULATORS
• Sodium Salicylate – a salicylic derivative, gently exfoliates, may help with flaking and oily scalp
6. pH REGULATORS AND ADJUSTERS
• Citric Acid
7. PRESERVATIVES
(They prevent microbial growth and extend the product's shelf life)
• Ethylhexylglycerin
• 1,2-Hexanediol
• Potassium Sorbate
• Sodium Benzoate