As I Am Classic Curl Clarity Shampoo – when your curls start to get frizzy, look dull and unruly, and clearly need a reset. That awkward moment when nothing defines you, nothing shines, and all you want is peace… well, this shampoo is that reset button that brings back the calm.

Formulated to gently remove product buildup and environmental impurities without stripping away the natural moisture that keeps waves and curls happy. Sulfate-free and safe for color-treated hair, it cleanses without drying and leaves hair ready to absorb your creams, leave-in conditioner, and hair love again.

Verifiable promises:

• Gently removes buildup and impurities
• Sulfate-free, does not strip away natural moisture
• Suitable for color-treated hair
• Prevents dryness, stiffness and dull appearance
• Leaves hair ready to receive hydration and styling products

Think of it as a rain that clears the sky: it takes away the weight, brings back the shine, and takes the bad mood of the curl down a notch.

As I Am Classic Curl Clarity Shampoo 237 ml

Name: As I Am Classic Curl Clarity Shampoo 237 ml
Brand: AS I AM
SKU: AIK-AS-237-036

SKU: AIK-AS-237-036

£8.00

Quantity

CLASSIFICATION ACCORDING TO FUNCTION

1. BASE / VEHICLE

(medium where the product is formulated)
• Aqua / Water / Eau

2. SURFACTANTS (CLEANING AGENTS)

(responsible for cleaning and generating foam)
• Sodium Lauroyl Sarcosinate (mild surfactant)
• Cocamidopropyl Betaine (secondary surfactant, reduces irritation)

Both indicate moderate-gentle cleaning .

3. CONDITIONERS / TEXTURE IMPROVERS

(improve glide, reduce frizz, provide smoothness)
• Hydroxypropyl Methylcellulose (film former, stabilizer, improves styling texture)

4. NATURAL ACTIVES – NUTRITION AND TREATMENT

(ingredients that provide benefits to the hair/scalp)
• Cocos Nucifera (Coconut) Fruit Powder – light moisturizer, nourishing function
• Phyllanthus Emblica Fruit Powder (Amla) – traditionally associated with strengthening
• Citrus Reticulata (Tangerine) Fruit Extract – revitalizing, regulating shine and scalp health

5. pH REGULATOR

• Citric Acid (adjusts acidity, ensures compatibility with the scalp)

6. PRESERVATIVES

(prevent microbial growth in the product)
• Phenoxyethanol
• Sodium Benzoate
• Caprylyl Glycol (co-preservative and mild humectant)

7. FRAGRANCE AND DERIVED ALLERGENS

• Fragrance / Parfum
• Limonene (an allergen found in citrus fragrances)

As I Am Classic Curl Clarity Shampoo 237 ml

INGREDIENTS